10 Tips to Supercharge Your LinkedIn Profile
-by Lawrence Hudson-Basing
With almost 400 million active users, there’s no doubt that LinkedIn is one of the best networking tools of the digital age, and one that you should definitely be using to your advantage.
Whether you’re an experienced professional, just graduated, recently launched your first start up business or just trying to get your foot in the door, we’ve collected some of our favorite tips to help you on your way to becoming a LinkedIn master.
1.Complete your profile
Think of your LinkedIn profile like a CV. It’s one of the very first things people will see, so like any great CV it pays to set a good light right from the start! According to LinkedIn, a complete and up to date profile is 15 times more likely to be returned in searches and relevant networks. So ensure that your LinkedIn profile is up to scratch by updating it regularly with your current employer and any new skills, experiences, languages, projects and accomplishments.
LinkedIn has even simplified this process for you by adding a CV upload feature which will import all the data for you from your current CV. However, just be sure to double check this before you publish any changes to make sure all information is present and correct.
2.Keywords & SEO
Using relevant keywords in your profile is a great way to make yourself more likely to be returned in any search results by someone looking for those terms.
The headline section of your profile in a excellent place to do this. By default, your headline will display your current or last position, take this opportunity to change your profile headline to something more descriptive, for example ‘John Smith – Corporate Compliance Officer (Including Financial Crime / AML) at MyCompany’.
Other great places to work in some keywords are the summary, professional history and personal interests sections.
3.Write A Great Summary
The summary section on your profile is an excellent opportunity to really sell yourself to your new connections, think of it as your opening statement so don’t just leave it blank! LinkedIn gives you 2000 characters worth of space here, so make the most of that space! This is also another great way to work some keywords into your profile.
4.Add A Custom URL
LinkedIn now even gives you the option to add a custom URL to your profile. Rather than the standard lengthy combination of random letters and numbers you can now set it to something much shorter like linkedin.com/in/yourname, this makes the URL look much neater and easier to share. You can set your own custom URL by signing into Linkedin and visiting your Public Profile page and then clicking on ‘Create your custom URL’. Using your name in the URL also makes it more likely to appear in Google when someone searches for you.
Putting a face to the name, people always like to see who they are talking to and connecting with! According to LinkedIn, profiles with a photo attached are 14 times more likely to be viewed, so it definitely makes sense to upload one to your profile.
You should choose an appropriate photo for your LinkedIn profile, one that is clear, professional, friendly and approachable. While you might think your latest holiday snaps are too awesome not so share, it doesn’t set a very professional tone if the first thing people see on your profile is you doing shots of Tequila in Magaluf!
LinkedIn’s Recommendation feature is an excellent way for you to showcase your accomplishments by allowing your colleges to write short recommendations about them, that are displayed on your profile. Don’t be shy in asking for recommendations, if your current manager has praised you for your recent success in the latest company audit report, ask them to write you a recommendation!
Similarly, Endorsements are another great way to showcase your knowledge and experience by allowing your contacts to endorse you for certain skills. Be sure to update your profile with any relevant key skills or knowledge, just try not to go too overboard and fill up your page with anything irrelevant; 17 endorsements for your skills at making the perfect cup of tea probably isn’t going to get you very far!
8.Publish content & updates
Make yourself even more known by publishing posts, updates and articles, though try not to spam by posting irrelevant or repetitive content. Anything you publish can be re-posted by other LinkedIn users, increasing your profile exposure.
9.Join a group
LinkedIn groups are a great way to network with people in your industry by sharing and exchanging interesting content and knowledge that all members of the group can benefit from. There are currently over two million LinkedIn groups in use with almost half of active LinkedIn users belonging to at least one group, so no matter what your interest or job sector, there will definitely be a group for you.
You can also used LinkedIn’s ‘Recommended Groups’ feature based on your interests, LinkedIn profile content, current networks and existing groups joined by your connections.
10.Quality over quantity
Don’t worry too much about building up extremely high numbers of totally random LinkedIn connections, instead focus on networking with people in your industry and that you think could benefit you both. That way, you can build up a directory of high quality professional connections, which will prove far more valuable in the long run.
Similarly, don’t just just ‘Add & run’, this is when you send someone a connection request and then leave it at that, which is the same as sticking your business card in someone’s pocket and walking away. Follow up with a quick message introducing yourself or what you have to offer, which is a much more personal approach and gives you the opportunity to open up a dialog.
Don’t forget you can always download a list of your connections and their contact info by signing into LinkedIn and visiting the Connection Settings page and clicking on ‘Export LinkedIn Connections’.
So now that you have everything to get you started with your top notch page, head on over to LinkedIn now and start creating that killer profile!