Social Media & Recruitment: The Do’s & Dont’s
-by Lawrence Hudson-Basing
Social Media is everywhere, it’s part of our daily personal lives. It’s changed the way we communicate with friends & family and keep with with latest news and trends. Social Media is also revolutionising the way companies market themselves as well as the way they recruit top talent.
So whether you are already a seasoned Twitter user of just taking your first steps into Facebook marketing, Here are some of our favorite Do’s and Don’ts when it comes to using Social media for recruiting.
DO use #s! By making consistent, appropriate use of hashtags you can expand your reach to other Social Media users interested in similar content allowing you to reach passive candidates who may not be actively job seeking by linking common interests. Try not to make them too generic or too specific, instead keep them broad enough to cover a wide enough audience while still being relevant to your target sector. Just make sure the platform you are posting to allows hashtags!
DO use a Social Media Manager! If you have several Social Media profiles, you should consider using an all-in-one Social Media manager such as Hootsuite, TweetDeck or ViralHeat. This will help you keep track of your multiple profiles and allow you to update each one from the same app, saving you the hassle of logging in and out of each one.
DO schedule your posts! Using a Social Media Manager, you can schedule multiple updates to go out at specific times throughout the day, offering you the maximum exposure at various times to your audience and freeing up a bit more of your schedule. Keep tabs on your engagement stats by using a Social Media Analytics tool such as Buffer, Google Analytics or Followerwonk. This allows you to adjust the times of your scheduled posts for maximum exposure and engagement.
DO vary your posts! Try not to update your Social Media pages with job ad after job ad. By publishing articles and other industry related content you will attract passive followers as well as those active searching for a job.
DO go mobile! Laptops, tablets, iPhones & other mobile devices; more and more users are utilising these to access their online world on the move. Try to make your website compatible with mobile devices so that jobseekers can access it while waiting for a bus or during their daily commute to work.
DO use multiple platforms! You can maximise your exposure by utilizing many of today’s available Social Media platforms. There’s the obvious ones like Facebook, Twitter & LinkedIn, but there are many others. For images use Instagram or Pinterest, for blog posts and articles use Blogger or WordPress, for discussions use Disqus and for videos use YouTube. The list is huge so depending on what you post, take the time to look into the hundreds of Social Media platforms that could work for you.
DON’T publish the same content on each page! In order to create a thorough and professional Social Media presence, you will want avoid posting the same content on each of your Social pages. Try and tailor your posts to the platform you’re posting to. Twitter limits you to 140 characters, so make your Tweets short and to the point. Facebook, LinkedIn and Google+ however offer a lot more freedom and character space for you to go into more detail. Also take the time to include or remove any hashtags depending on whether or not they can be used on your chosen platforms.
DON’T buy followers! There are many companies out there that offer ‘Paid-for-followers’ packages. While this may seem like a good idea in theory, many of these users will be ‘Ghost Followers, and will not engage with your content. Try to grow your numbers organically by publishing relevant and interesting content.
DON’T ignore! your follows! Many companies set up a Twitter or Facebook account and then don’t respond to comments or tweets. This is a sure fire way to let your followers know that you aren’t interested in hearing what they’ve got to say. Make sure you fully engage with your followers by replying to comments, tweets and direct messages. You can also actively engage with users outside of your profile by commenting and tweeting replies to their own posts, but remember to keep it relevant!
DON’T spam! Many companies make the mistake of spamming their followers with generic messages and call to actions many times a day, this is a great way to bore users into unfollowing you. Try to tailor your updates, content and comment replies so that they are both interesting and relevant to your sector, and don’t repeatedly re-post the same thing over and over again. Don’t post just for the sake of posting! Similarly you should avoid ‘like-bating’, this is when a site uses a catchy, exaggerated or misleading headline followed by a low quality or irrelevant article in order to generate ‘likes’ and retweets, while this approach may generate a minimal amount of engagement, your followers will eventually begin to get bored with the low quality content and quickly unfollow you.
DON’T automate everything! By all means, make the most of you time by using a Social Media Manager, but you’ll want to avoid making your Social Media feeds looking like they were produced by a robot. Many users opt for automated RSS feeds, which allow you to forward content automatically to your various profiles once it’s been posted on another website, but this doesn’t mean you shouldn’t be vetting the content first in order to weed out poor quality or irrelevant articles.